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<channel>
	<title>Nutsmuggling &#187; Apple</title>
	<atom:link href="http://davidebenini.it/category/apple/feed/" rel="self" type="application/rss+xml" />
	<link>http://davidebenini.it</link>
	<description>Just another WordPress weblog</description>
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	<language>en</language>
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			<item>
		<title>Capo for Mac Os X</title>
		<link>http://davidebenini.it/2009/04/21/capo-for-mac-os-x/</link>
		<comments>http://davidebenini.it/2009/04/21/capo-for-mac-os-x/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 10:56:17 +0000</pubDate>
		<dc:creator>Davide</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[capo]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[slowdowner]]></category>
		<category><![CDATA[software]]></category>

		<guid isPermaLink="false">http://davidebenini.it/?p=408</guid>
		<description><![CDATA[I don&#8217;t think I&#8217;ve ever recommended any software here, but this little gem is too good not to be shared.
If you play music and have a Mac you must get Capo by Chris Liscio of SuperMegaUltraGroovy.

Capo is the slow downer I had been waiting for for years. You might know that there&#8217;s another one, supposed [...]]]></description>
			<content:encoded><![CDATA[<p>I don&#8217;t think I&#8217;ve ever recommended any software here, but this little gem is too good not to be shared.</p>
<p>If you play music and have a Mac you <em>must</em> get <a href="http://capoapp.com/">Capo</a> by Chris Liscio of <a href="http://www.supermegaultragroovy.com/">SuperMegaUltraGroovy</a>.</p>
<div style="text-align:center;"><img src="http://davidebenini.it/wp-content/uploads/2009/04/bonny-kate-jennie-s-chicken-reels-1.png" alt="Bonny Kate_Jennie_s chicken (reels)-1.png" border="0" width="455" height="274" /></div>
<p>Capo is the slow downer I had been waiting for for years. You might know that there&#8217;s another one, supposed to be amazing, but trust me, the amazement is all in Capo.</p>
<p>You import tunes simply by dragging them over the icon or Capo windows, you adjust the rate and pitch, and you&#8217;re done. If you&#8217;re obsessive-compulsive about hearing the exact not you can drop markers on the timeline, they&#8217;lll get saved with the capo document.</p>
<p>Capo is not available yet, but you can sign in for a sneak peek <a href="http://capoapp.com/">here</a>; moreover, the beta is very stable, and I guess that app will be released in a matter of days.</p>
<p>By the way, Andy McGann is also amazing.</p>
<p>Davide</p>
]]></content:encoded>
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		</item>
		<item>
		<title>viewWillAppear: not being called inside a UINavigationController</title>
		<link>http://davidebenini.it/2009/01/03/viewwillappear-not-being-called-inside-a-uinavigationcontroller/</link>
		<comments>http://davidebenini.it/2009/01/03/viewwillappear-not-being-called-inside-a-uinavigationcontroller/#comments</comments>
		<pubDate>Sat, 03 Jan 2009 18:40:51 +0000</pubDate>
		<dc:creator>Davide</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone SDK]]></category>
		<category><![CDATA[UINavigationController]]></category>
		<category><![CDATA[viewWillAppear]]></category>

		<guid isPermaLink="false">http://davidebenini.it/?p=225</guid>
		<description><![CDATA[I just stumbled on a small problem that gave me a great headache. I changed the view hierarchy to implement flipping preferences on the back of my App&#8217;s main view. Accordingly, I had to move some stuff out of the nibs and into the code. Iin other words, some heavy refactoring, and without testing (I [...]]]></description>
			<content:encoded><![CDATA[<p>I just stumbled on a small problem that gave me a great headache. I changed the view hierarchy to implement flipping preferences on the back of my App&#8217;s main view. Accordingly, I had to move some stuff out of the nibs and into the code. Iin other words, some heavy refactoring, and without testing (I know, bad bad me).</p>
<p>So basically I now have a root <code>UIViewController</code> which has a <code>UINavigationController</code> as a subview; this, in turn, loads a number of <code>UIViewController</code>s to navigate my items hierarchy.</p>
<p>Today, while working on cosmestic/usability improvements, I realised that something was definitely not working. When moving back and forth in my items, data were not refreshed. This pointed to one culprit, viewWillAppear not being called in the UIViewControllers.</p>
<p>After some googling <a href="http://discussions.apple.com/thread.jspa?threadID=1529769&amp;tstart=0">I found out</a> that if you add a <code>UINavigationController</code> as a subview of a UIViewController subclass, you <strong>must</strong> explicitly call its viewWillAppear method from its <em>container</em>; otherwise, they won&#8217;t be called, and when moving back and forth in the navigation tree, your <code>UIViewController</code>s&#8217; <code>viewWillAppear:</code> methods won&#8217;t be called.</p>
<p>It&#8217;s quite simple; assuming that <code>projectNavigationController</code> is a navigation controller added as a a subview of this <code>UIViewController</code> subclass, just make sure you add this simple call:</p>

<div class="wp_syntax"><div class="code"><pre class="objc" style="font-family:monospace;"><span style="color: #002200;">-</span><span style="color: #002200;">&#40;</span><span style="color: #a61390;">void</span><span style="color: #002200;">&#41;</span>viewWillAppear<span style="color: #002200;">:</span><span style="color: #002200;">&#40;</span><span style="color: #a61390;">BOOL</span><span style="color: #002200;">&#41;</span>animated <span style="color: #002200;">&#123;</span> 
	<span style="color: #002200;">&#91;</span>super viewWillAppear<span style="color: #002200;">:</span>animated<span style="color: #002200;">&#93;</span>;
	<span style="color: #002200;">&#91;</span>projectNavigationController viewWillAppear<span style="color: #002200;">:</span>animated<span style="color: #002200;">&#93;</span>;
<span style="color: #002200;">&#125;</span></pre></div></div>

<p>Of course the same applies to your other viewWill/Did methods</p>

<div class="wp_syntax"><div class="code"><pre class="objc" style="font-family:monospace;"><span style="color: #002200;">-</span><span style="color: #002200;">&#40;</span><span style="color: #a61390;">void</span><span style="color: #002200;">&#41;</span>viewWillDisappear<span style="color: #002200;">:</span><span style="color: #002200;">&#40;</span><span style="color: #a61390;">BOOL</span><span style="color: #002200;">&#41;</span>animated <span style="color: #002200;">&#123;</span> 
	<span style="color: #002200;">&#91;</span>super viewWillDisappear<span style="color: #002200;">:</span>animated<span style="color: #002200;">&#93;</span>;
	<span style="color: #002200;">&#91;</span>projectNavigationController viewWillDisappear<span style="color: #002200;">:</span>animated<span style="color: #002200;">&#93;</span>;
<span style="color: #002200;">&#125;</span>
<span style="color: #002200;">-</span><span style="color: #002200;">&#40;</span><span style="color: #a61390;">void</span><span style="color: #002200;">&#41;</span>viewDidAppear<span style="color: #002200;">:</span><span style="color: #002200;">&#40;</span><span style="color: #a61390;">BOOL</span><span style="color: #002200;">&#41;</span>animated <span style="color: #002200;">&#123;</span> 
	<span style="color: #002200;">&#91;</span>super viewDidAppear<span style="color: #002200;">:</span>animated<span style="color: #002200;">&#93;</span>;
	<span style="color: #002200;">&#91;</span>projectNavigationController viewDidAppear<span style="color: #002200;">:</span>animated<span style="color: #002200;">&#93;</span>;
<span style="color: #002200;">&#125;</span>
<span style="color: #002200;">-</span><span style="color: #002200;">&#40;</span><span style="color: #a61390;">void</span><span style="color: #002200;">&#41;</span>viewDidDisappear<span style="color: #002200;">:</span><span style="color: #002200;">&#40;</span><span style="color: #a61390;">BOOL</span><span style="color: #002200;">&#41;</span>animated <span style="color: #002200;">&#123;</span> 
	<span style="color: #002200;">&#91;</span>super viewDidDisappear<span style="color: #002200;">:</span>animated<span style="color: #002200;">&#93;</span>;
	<span style="color: #002200;">&#91;</span>projectNavigationController viewDidDisappear<span style="color: #002200;">:</span>animated<span style="color: #002200;">&#93;</span>;
<span style="color: #002200;">&#125;</span></pre></div></div>

<p>It&#8217;s quite simple, but wasn&#8217;t obvious for me at first.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>iPhone SDK: sending formatted email</title>
		<link>http://davidebenini.it/2008/12/19/iphone-sdk-sending-formatted-email/</link>
		<comments>http://davidebenini.it/2008/12/19/iphone-sdk-sending-formatted-email/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 18:40:34 +0000</pubDate>
		<dc:creator>Davide</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Technolalia]]></category>
		<category><![CDATA[iPhone SDK]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[formatted]]></category>

		<guid isPermaLink="false">http://davidebenini.it/?p=205</guid>
		<description><![CDATA[As a part of an iPhone app I&#8217;m presently working on1 I was confronted with an apparently simple problem, which turned out to be more difficult than I thought.
Except it was simple, once you knew how to do it.
Question
How do I send a tabular report via e-mail in the iPhone SDK?  
Short answer
Use a [...]]]></description>
			<content:encoded><![CDATA[<p>As a part of an iPhone app I&#8217;m presently working on<sup>1</sup> I was confronted with an apparently simple problem, which turned out to be more difficult than I thought.<br />
Except it was simple, once you knew how to do it.</p>
<h3>Question</h3>
<p>How do I send a tabular report via e-mail in the iPhone SDK?  </p>
<h3>Short answer</h3>
<p>Use a <code>mailto</code> url + <code>stringByAddingPercentEscapesUsingEncoding</code> + HTML.</p>
<h3>Longer answer</h3>
<p>So far (iPhone OS 2.2) the de facto way to send e-mail on your iPhone application is using a <code>mailto</code> url.<sup>2</sup></p>

<div class="wp_syntax"><div class="code"><pre class="objc" style="font-family:monospace;"><span style="color: #400080;">NSURL</span> <span style="color: #002200;">*</span>url <span style="color: #002200;">=</span> <span style="color: #002200;">&#91;</span><span style="color: #002200;">&#91;</span><span style="color: #400080;">NSURL</span> alloc<span style="color: #002200;">&#93;</span> initWithString<span style="color: #002200;">:</span>
<span style="color: #bf1d1a;">@</span><span style="color: #bf1d1a;">&quot;mailto:me@me.com?subject=subject&amp;body=Hi&quot;</span><span style="color: #002200;">&#93;</span>;
<span style="color: #002200;">&#91;</span><span style="color: #002200;">&#91;</span>UIApplication sharedApplication<span style="color: #002200;">&#93;</span> openURL<span style="color: #002200;">:</span>url<span style="color: #002200;">&#93;</span>;</pre></div></div>

<p>Of course you can use a format to include your own dynamic text, but the url string must be url escaped. Cocoa(Touch) provides a nice way to escape URLs, <code>stringByAddingPercentEscapesUsingEncoding:</code></p>

<div class="wp_syntax"><div class="code"><pre class="objc" style="font-family:monospace;"><span style="color: #400080;">NSString</span> <span style="color: #002200;">*</span>encodedBody <span style="color: #002200;">=</span> <span style="color: #002200;">&#91;</span>eMailBody stringByAddingPercentEscapesUsingEncoding<span style="color: #002200;">:</span>NSUTF8StringEncoding<span style="color: #002200;">&#93;</span>;</pre></div></div>

<p>The only problem left was representing tabular data. At first I though I&#8217;d use <code>\t</code> to create tabs, but I found out they&#8217;re not properly supported in e-mail bodies. Then a <a href="http://groups.google.com/group/iphonewebdev/browse_thread/thread/31496da7ed877667">discussion</a> on the Google Groups gave me the hint, the <code>body</code> parameter of <code>mailto</code> is actually parsed as HTML.<br />
So, amazing as it seems, this code works:</p>

<div class="wp_syntax"><div class="code"><pre class="objc" style="font-family:monospace;"><span style="color: #400080;">NSString</span> <span style="color: #002200;">*</span>eMailBody <span style="color: #002200;">=</span> <span style="color: #bf1d1a;">@</span><span style="color: #bf1d1a;">&quot;&lt;table&gt;
&lt;tr&gt;&lt;td style='text-align:right'&gt;&lt;b&gt;Name&lt;/b&gt;:&lt;/td&gt;
&lt;td&gt;John&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;
&lt;td style='text-align:right'&gt;&lt;b&gt;Surname&lt;/b&gt;:&lt;/td&gt;&lt;td&gt;Doe&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td style='text-align:right'&gt;
 &lt;b&gt;Occupation:&lt;b/&gt;&lt;/td&gt;&lt;td&gt;Placeholder&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&quot;</span>;
<span style="color: #400080;">NSString</span> <span style="color: #002200;">*</span>encodedBody <span style="color: #002200;">=</span> 
<span style="color: #002200;">&#91;</span>eMailBody stringByAddingPercentEscapesUsingEncoding<span style="color: #002200;">:</span>NSUTF8StringEncoding<span style="color: #002200;">&#93;</span>; 
<span style="color: #400080;">NSString</span> <span style="color: #002200;">*</span>urlString <span style="color: #002200;">=</span> 
<span style="color: #002200;">&#91;</span><span style="color: #400080;">NSString</span> stringWithFormat<span style="color: #002200;">:</span><span style="color: #bf1d1a;">@</span><span style="color: #bf1d1a;">&quot;mailto:me@me.com?subject=HiPhone&amp;body=%@&quot;</span>, encodedBody<span style="color: #002200;">&#93;</span>;
<span style="color: #400080;">NSURL</span> <span style="color: #002200;">*</span>url <span style="color: #002200;">=</span> <span style="color: #002200;">&#91;</span><span style="color: #002200;">&#91;</span><span style="color: #400080;">NSURL</span> alloc<span style="color: #002200;">&#93;</span> initWithString<span style="color: #002200;">:</span>urlString<span style="color: #002200;">&#93;</span>;
<span style="color: #002200;">&#91;</span><span style="color: #002200;">&#91;</span>UIApplication sharedApplication<span style="color: #002200;">&#93;</span> openURL<span style="color: #002200;">:</span>url<span style="color: #002200;">&#93;</span>;</pre></div></div>

<p>And here&#8217;s the result:</p>
<div style="text-align:center;"><img src="http://davidebenini.it/wp-content/uploads/2008/12/img-0001.png" alt="IMG_0001.PNG" border="0" width="320" height="480" /></div>
<p>Bingo!</p>
<p>A weird downside of this method is that the user will be able to edit the email, but not is formatting: the bold characters will stay bold and so on; this seems to be a feature of the mail app itself. </p>
<h3>Device vs Simulator</h3>
<p>Since the iPhone simulator does not have a Mail.app, you can use e-mail URLs only in the actual device. As a matter of fact, it’s advisable to use compiler statements to create specific simulator/device code:</p>

<div class="wp_syntax"><div class="code"><pre class="objc" style="font-family:monospace;"><span style="color: #6e371a;">#if TARGETIPHONESIMULATOR</span>
    <span style="color: #11740a; font-style: italic;">//compiler specific code</span>
<span style="color: #6e371a;">#else</span>
    <span style="color: #11740a; font-style: italic;">// device specific code</span>
<span style="color: #6e371a;">#endif</span></pre></div></div>

<p>In my app, I use a <code>UIAlertView</code> in the simulator code, so I can have the email text displayed onscreen. Currently I have a <code>UITextView</code> as its subview, but I plan to use a <code>UIWebView</code>, so I can preview the HTML in the simulator.</p>
<p><em>(Thanks to <a href="http://www.hakbox.com/">Slashzero</a>  for his comment)</em></p>
<h4>Notes</h4>
<ol class="footnotes">
<li id="footnote_0_205" class="footnote">shush shush, too early to talk about it!</li>
<li id="footnote_1_205" class="footnote">Please note that, although the mailto protocol might support attachments, you specify attachment with the sdk. I know, it&#8217;s a shame, but so far we&#8217;re not allowed to send attachments through mail. The alternative is writing your own smtp server, but refrain from doing it, unless the composed mail is sent without any user intervention, otherwise you&#8217;ll also have to write your own mail client. </li>
</ol>
]]></content:encoded>
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		</item>
		<item>
		<title>WordPress 2.7 Vertical Navigation</title>
		<link>http://davidebenini.it/2008/12/12/wordpress-27-vertical-navigation/</link>
		<comments>http://davidebenini.it/2008/12/12/wordpress-27-vertical-navigation/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 09:15:47 +0000</pubDate>
		<dc:creator>Davide</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://davidebenini.it/?p=198</guid>
		<description><![CDATA[WordPress 2.7 Dashboard navigation: real life experience

via   WordPress 2.7 Vertical Navigation — Design, Web Critique — Konstruktors Notes    .
]]></description>
			<content:encoded><![CDATA[<p>WordPress 2.7 Dashboard navigation: real life experience</p>
<p><img src="http://konstruktors.com/blog/wp-content/uploads/2008/10/wordpress-27-full-height-286x480.png" alt="sss" /></p>
<p>via <a href="http://konstruktors.com/blog/web-critique/645-wordpress-27-vertical-navigation/" onclick="javascript:pageTracker._trackPageview ('/outbound/konstruktors.com');">  WordPress 2.7 Vertical Navigation — Design, Web Critique — Konstruktors Notes    </a>.</p></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Io c&#8217;ero</title>
		<link>http://davidebenini.it/2008/11/21/io-cero/</link>
		<comments>http://davidebenini.it/2008/11/21/io-cero/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 15:49:19 +0000</pubDate>
		<dc:creator>Davide</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[developer]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Roma]]></category>

		<guid isPermaLink="false">http://davidebenini.it/?p=186</guid>
		<description><![CDATA[

]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/58642303@N00/3045715124" title="View 'What is this?' on Flickr.com" onclick="javascript:pageTracker._trackPageview ('/outbound/www.flickr.com');">
<div style="text-align:center;"><img src="http://farm4.static.flickr.com/3272/3045715124_9cc289c307.jpg" alt="What is this?" border="0" width="375" height="500" /></div>
<p></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OMG, Adam Betts using my Plugins List!!!</title>
		<link>http://davidebenini.it/2008/08/25/omg-adam-betts-using-my-plugins-list/</link>
		<comments>http://davidebenini.it/2008/08/25/omg-adam-betts-using-my-plugins-list/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 15:59:15 +0000</pubDate>
		<dc:creator>Davide</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[Adium]]></category>
		<category><![CDATA[Delicious Library]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[plugin]]></category>
		<category><![CDATA[plugins list]]></category>

		<guid isPermaLink="false">http://davidebenini.it/?p=168</guid>
		<description><![CDATA[Adam Betts using Plugins List, yuhoo!]]></description>
			<content:encoded><![CDATA[<p>I have to share the joy, Adam Betts is using my Plugins List in <a href="http://www.artofadambetts.com/weblog/?page_id=2">one of his pages</a>.</p>
<p><a href="http://davidebenini.it/wp-content/uploads/2008/08/adam-betts.jpg" rel="lightbox"><img src="http://davidebenini.it/wp-content/uploads/2008/08/adam-betts-1.jpg"/></a></p>
<p>For those not familiar with his work, Adam is one of the coolest designers in the the Mac icon/UI scene; to mention  a couple of his projects, he&#8217;s the father of the <a href="http://www.adiumx.com/">Adium</a> duck, and contributed to the layout of a number of fantastic Apps, including the web templates of <a href="http://www.delicious-monster.com/">Delicious Library 2</a>. </p>
<p>Thanks Adam, it&#8217;s nice to be featured in your website, albeit peripherally!  And thanks to all the users who shared the love for  Plugins List. I really must expand it a bit and deliver a 1.0 version, and I will <img src='http://davidebenini.it/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />   </p>
<p>Davide</p>
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		</item>
		<item>
		<title>Prezzi di iPhone in Italia, un mistero deliberato?</title>
		<link>http://davidebenini.it/2008/06/12/prezzi-di-iphone-in-italia-un-mistero-deliberato/</link>
		<comments>http://davidebenini.it/2008/06/12/prezzi-di-iphone-in-italia-un-mistero-deliberato/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 09:07:05 +0000</pubDate>
		<dc:creator>Davide</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Technolalia]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Italia]]></category>
		<category><![CDATA[tariffe]]></category>
		<category><![CDATA[Tim]]></category>
		<category><![CDATA[Vodafone]]></category>

		<guid isPermaLink="false">http://davidebenini.it/?p=76</guid>
		<description><![CDATA[A tre giorni dall'annuncio ufficiale di Apple non è ancora possibile reperire informazioni ufficiali sulle tariffe dei contratti che verranno associati ad iPhone in Italia da Tim e Vodafone. Ignavia o strategia di mercato?]]></description>
			<content:encoded><![CDATA[<p>Da ieri sera è disponibile la <a href="http://iphone.vodafone.it/">pagina di Vodafone dedicata all&#8217;iPhone</a>. Ecco i prezzi riportati: </p>
<blockquote>
<p>Scegliendo un piano Ricaricabile per Privati potrai acquistare direttamente<br />
  sullo Shop online l&#8217;iPhone 3G da 8GB a 499 euro e l&#8217;iPhone 3G da 16GB a 569 euro.</p>
</blockquote>
<p>Prima di correre a conclusioni affrettate sul prezzo spropositato al confronto dei 199$ menzionati da Steve Jobs, ricordiamoci che il mercato telefonico italiano è quantomeno singolare. All&#8217;estero chiunque utilizzi un telefono del genere dà per scontato di acquistarlo con un contratto; da noi invece la modalità &#8220;ricaricabile&#8221; la fa da padrone anche nella fascia business, ma siamo quasi un unicum. Quando Steve Jobs ha annunciato l&#8217;iPhone 3G a 199$ ha dato per scontato, come qualsiasi cittadino americano, che l&#8217;iPhone sarebbe stato venduto assieme a un contratto. In altre parole, AT&amp;T si accolla parte del costo, che recupera con il contratto mensile. È impensabile che il prezzo sia il medesimo senza un contratto: sarebbe un bel regalo, ma Tim e Vodafone non sono babbo natale. I prezzi riportati sul sito di Vodafone sono pertanto quelli relativi al telefono acquistato per un contratto ricaricabile.</p>
<p>Come si legge più sotto, acquistando il telefono con un abbonamento i prezzi sono differenti:</p>
<blockquote>
<p>Con gli abbonamenti iPhone Vodafone Facile avere l&#8217;iPhone è ancora più vantaggioso!<br />
  Chiedi informazioni nei Punti Vendita Vodafone.<br />
  E se hai la Partita IVA, richiedi i dettagli sull&#8217;offerta iPhone Vodafone<br />
  Mio Business Tutto a te dedicata.</p>
</blockquote>
<p>Già, ma quali sono?</p>
<p>Le informazioni possono essere richieste tramite una form Web; quella che vi allego è per i contratti business:</p>
<p><img src="http://davidebenini.it/wp-content/uploads/2008/06/vodafone.png" alt="Vodafone.png" border="0" width="477" height="221" /></p>
<p>Attenzione al dettaglio:</p>
<p><img src="http://davidebenini.it/wp-content/uploads/2008/06/vodafone-1.png" alt="Vodafone-1.png" border="0" width="369" height="93" /></p>
<p>Hmmm.<br />
Ai contratti business è possibile associare solo iPhone da 16GB???<br />
Già, imprenditori e liberi professionisti hanno bisogno di più spazio per&#8230; vedere film e ascoltare musica?<br />
Secondo il principio del rasoio di Ockham, e chiedendoci &#8220;cui iuvat&#8221;, cerchiamo la spiegazione più semplice: dato che il 16GB venderà meno, Vodafone cerca di appiopparlo ai professionisti, non dando loro altra scelta. Inoltre mi viene da pensare che molti professionisti, a differenza del sottoscritto, abbiano il portafoglio facile; se non ferrati su iPhone, potrebbero non accorgersi nemmeno che viene offerto loro il modello più costoso.<br />
Che fuuuuuuurbi i manager di Vodafone, più astuti di Gargamella ed Ezechiele lupo messi insieme!<br />
Altra questione: a cosa serve questo form? A prenotare? La pagina non è chiara, a fronte di una richiesta di informazioni super dettagliate (addirittura il numero di partita IVA) non viene spiegato chiaramente a cosa serva il modulo. Io un&#8217;ideuzza ce l&#8217;ho. Questi moduli servono a fare un&#8217;indagine di mercato, per poi stabilire un prezzo adeguato per i contratti da associare ad iPhone.</p>
<p>E Tim?<br />
Tim sta a guardare, nel vero senso della parola. C&#8217;è un silenzio assordante che buona parte dei suoi utenti, ritiene colpevole.<sup>1</sup> Presumibilmente Tim attende la pubblicazione delle tariffe Vodafone per adeguarsi, o magari per fare un colpo di mano offrendo qualche forma di risparmio.</p>
<p>Considerazioni finali.</p>
<p>Il web è il regno delle informazioni. Vodafone nasconde informazioni importanti, deliberatamente. Se i prezzi non sono ancora stati stabiliti è sufficiente dirlo a chiare lettere. Il meccanismo del modulo da riempire ha il duplice obiettivo di fideizzare il cliente (che effettua già, a livello psicologico, parte dell&#8217;acquisto) e di instaurare una sorta di complicità: &#8220;queste informazioni sono troppo importanti, te le diciamo nell&#8217;orecchio&#8221;. Il fatto che agli utenti con partita IVA venga associato il 16GB in modo quantomeno subdolo è un altro grave peccato di comunicazione.</p>
<p>Su Internet non ci sono alibi per l&#8217;assenza di trasparenza.</p>
<h4>Notes</h4>
<ol class="footnotes">
<li id="footnote_0_76" class="footnote">Almeno nei forum Mac.</li>
</ol>
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